First impressions matter, and your website is often the first place people interact with your business. If your site isn’t bringing in leads or building trust, one of these common mistakes could be the reason.
Let’s walk through the top five issues we see and how to fix them.
The Problem:
More than half of all website traffic comes from mobile devices. If your site doesn’t look good or work well on a phone, you’re losing visitors fast.
The Fix:
Use responsive design that automatically adjusts for mobile screens. Make sure:
Pro tip: Test your site on multiple devices or use Google’s Mobile-Friendly Test Tool.
The Problem:
If your site doesn’t clearly guide visitors to take a specific action and make it easy for them to convert, they’ll leave.
The Fix:
Every page should have clear, visible CTAs above the fold and throughout the page content. Some examples:
Pro Tip: Use buttons with action-oriented language to excite users and make it clear exactly what's in it for them.
The Problem:
Visitors expect websites to load in 2–3 seconds. The longer your site takes to load, the higher the chances are visitors will bounce, and that can hurt your search rankings.
The Fix:
The Problem:
When someone lands on your homepage, they should know within 5 seconds:
If that’s unclear, they’ll leave confused and frustrated.
The Fix:
Refine your homepage messaging and hero section. Answer these questions:
Example:
“We help service-based businesses build digital foundations that attract and convert online without the marketing fluff.”
The Problem:
If your website doesn’t include key search engine optimization elements, it’s unlikely to show up in searches.
The Fix:
Start with the basics:
Pro tip: Claim and optimize your Google Business Profile to improve local search visibility.
Need help assessing your current website? We’ll identify what’s working, what’s not, and what it’ll take to turn your website into a real business asset.
At Sparked, we help small and mid-sized businesses build websites that don’t just exist. They perform. From SEO and messaging to mobile design and conversion optimization, we create digital foundations built to grow. 👉 Schedule a free discovery call to get started.